VISIT BIG SKY
ABOUT US
Visit Big Sky (VBS) is a 501(c)(6) nonprofit membership organization
Our Vision
Big Sky's confluence of nature, culture, people, and preservation is so inspiring that one visit makes you want to stay for a lifetime.
Our Mission
As the Big Sky community's official destination marketing and management organization, Visit Big Sky leads the development and promotion of authentic tourism experiences through research and stakeholder collaboration to grow Big Sky's economy while balancing the need to sustain a quality of life for its residents.
MEET OUR TEAM

Brad Niva CEO
With a degree from Western Washington University in public relations, Brad has kept his focus on the outdoor recreation industry throughout his career. With previous experiences in ski area marketing, outdoor retail, and, most recently, owning three tourism-based companies in Oregon, Brad brings many years of experience to Big Sky. Understanding the challenges of the tourism economy, as well as the cash flow cycles in a resort community, are all too familiar. At the same time, Brad’s mantra of “being of service” and “getting things done” have been hallmarks of his career. In his leadership role at the Big Sky Chamber of Commerce and Visit Big Sky, Brad is focused on community engagement and facilitating meaningful problem-solving for the community as well as the businesses that make up the Big Sky economy. Brad’s favorite activity is working with business owners and supporting them and their businesses. “So often a business owner is alone and doesn’t have a resource just to talk things out. I hope in my role I can be a friend, an advocate, and a sounding board to our business community”. Brad lives in Big Sky with his wife, Babs, and their two teenage kids, Piper and Riley.

Liz McFadden VP of Visit Big Sky
Having called Big Sky home since 2013, Liz brings a deep appreciation for the natural beauty and vibrant community of this stunning region. A graduate of Brooks Institute of Photography, Liz has a strong creative background and a passion for capturing the essence of the places she loves. As the Vice President of Visit Big Sky, Liz is dedicated to promoting the area as a premier destination for visitors while supporting the growth of the local business community. With a keen eye for detail and a drive to showcase Big Sky’s unique offerings, Liz loves working at Visit Big Sky so she can share with people who have never been to Big Sky the reasons why she chose to live here. Liz serves as on board of the Friends of Community Library in Big Sky. Big Sky is like no other place she’s ever been. She enjoys hiking, biking, and skiing with her husband, Joseph and two kids, Larkin and Hays.

Cassie Buckley Communications Coordinator
Cassie is the Communications Coordinator at the Big Sky Chamber of Commerce and Visit Big Sky. A dedicated resident of Big Sky for over ten years, Cassie is passionate about showcasing the area’s unique charm and experiences. With a deep love for the outdoors, you'll find Cassie exploring the region’s natural beauty and sharing its wonders with visitors and locals alike.
BOARD OF DIRECTORS
FY 25
Officers
Chris Dunkerson I Board Chair I Director of Rental Homes I Yellowstone Club
Emilie Wagner I Vice Chair I Director of Marketing I Lone Mountain Land Company
Chris Torsleff I Secretary/Treasurer I Managing Partner I Stay Montana
Directors
Ben Axe I General Manager I The Waypoint
David O'Connor I Executive Director I Big Sky Housing Trust
Lindsey Foote I Area Director of Sales and Marketing I The Wilson Hotel
Lizzie Peyton I Community Engagement Director I Big Sky SNO
Michael Jacquard I Director of Food & Beverage I Lone Mountain Ranch
Stacie Mesuda I Vice President, Communications I Boyne Resorts
Thad Beatty I Music and Entertainment Manager I Lone Mountain Land Company
Vanessa Tracy I General Manager I Ski Butlers
Big Sky & Yellowstone Visitor Information Center
Located in the heart of Town Center, the Big Sky & Yellowstone Visitor Information Center (VIC) and its staff are here to provide you with a variety of travel information. Located at 88 Ousel Falls Road, the VIC is here for any questions you may have!
Our experienced travel counselors are more than happy to help you plan your trip. If you have questions before your stay, please call us at (406) 995-3000, email us at info@visitbigskymt.com.
Hours of Operation
Tuesday - Saturday 10a - 4p
Closed Sunday & Monday
Board Materials
Visit Big Sky's Board of Directors is made up of eleven members who meet once a month…
Tourism Industry
A Visit Big Sky stakeholder is defined as any business located in our BSRAD and 20 miles…
Big Sky Resort Area District
Visit Big Sky is made possible through the generous support of the collected tax dollars of the Big Sky Resort Area District