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Brad Niva CEO

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With a degree from Western Washington University in public relations, Brad has kept his focus on the outdoor recreation industry throughout his career. With previous experiences in ski area marketing, outdoor retail, and, most recently, owning three tourism-based companies in Oregon, Brad brings many years of experience to Big Sky. Understanding the challenges of the tourism economy, as well as the cash flow cycles in a resort community, are all too familiar. At the same time, Brad’s mantra of “being of service” and “getting things done” have been hallmarks of his career. In his leadership role at the Big Sky Chamber of Commerce and Visit Big Sky, Brad is focused on community engagement and facilitating meaningful problem-solving for the community as well as the businesses that make up the Big Sky economy. Brad’s favorite activity is working with business owners and supporting them and their businesses. “So often a business owner is alone and doesn’t have a resource just to talk things out. I hope in my role I can be a friend, an advocate, and a sounding board to our business community”. Brad lives in Big Sky with his wife, Babs, and their two teenage kids, Piper and Riley.

Liz headshot

Liz McFadden VP of Visit Big Sky

Liz has been living and working in Big Sky since 2013. She graduated from Brooks Institute of Photography. She worked as a professional photographer on Nantucket Island for 8 years before teaching English as a second language in South Korea for 1 year and then went on to travel Southeast Asia for a year. Upon her return to the US, she moved to Pittsburgh where she worked for the Pittsburgh Pirates before moving to Big Sky. While in Big Sky, Liz has worked as the recreation manager at Spanish Peaks Mountain Club and destination concierge and planner at Inspirato. She loves working at Visit Big Sky so she can share with people who have never been to Big Sky the reasons why she chose to live here. Liz serves as the board chair of the Friends of Community Library in Big Sky. Big Sky is like no other place she’s ever been. She enjoys hiking, biking, and skiing with her husband, Joseph and two kids, Larkin and Hays.